Effective Date: April 4, 2023

At Adeptimize, we understand the value of your privacy and the importance of safeguarding your personal information. As data controllers, we are committed to respecting and protecting your personal data, which includes any information that can be used to identify you as an individual. This Privacy Policy outlines how we handle and protect your personal data in connection with our business activities, including client services, conferences and events, and our websites, applications, and communications that link to this Privacy Policy. Please see our Terms of Use for more information about our online policies and terms.

Information We Collect

When you register for or apply for jobs through the Adeptimize Recruitment Portal, create a user profile, sign up for newsletters and alerts, participate in alumni activities through our Alumni Center Website, or join public user posting areas such as discussion forums and surveys, we may collect personal data, such as your name, mailing address, email address, phone number, fax number, and job application information.

We may also automatically collect information about the devices you use to access our Sites, including IP address, device identifier, web browser, and browsing information collected through Cookies and Other Tracking Technologies. Additionally, we may collect information about your usage of our Sites, such as what you have viewed or searched for. This information may be associated with a unique identifier as well as any other personal data you have provided.

In the course of our business activities, including client services, we may also collect personal data about you from third parties, such as data brokers or aggregators. This may include demographic and professional information that is publicly available online, including information you choose to share on social media platforms and other public online forums. We may combine this data with existing information we have about you or use it independently for benchmarking and data analytics activities, such as analyzing recruitment practices or detecting fraud patterns. We will always ensure that third parties have provided transparent information about their use of your data, including disclosure to companies like Adeptimize, in compliance with applicable law.

Use Of Information

Adeptimize uses your personal data to meet your requests for information, process your participation in conferences and events, personalize the content you view on the Sites, evaluate and enhance our services, distribute newsletters and alerts, recruit and assess job applicants, analyze the performance and functioning of the Sites, publish your letters or comments, prevent fraud, comply with applicable laws and corporate reporting obligations, enforce agreements with Adeptimize, and fulfill other purposes you may initiate or request. 

In certain situations, personal data collection may be necessary for the operation of the Sites, or we may use it in the course of our business activities, such as in connection with some client services, to provide specific services or products, like benchmarking products. We may analyze and/or combine personal data to provide you with content and services that are most relevant to you. We may keep your personal data on file and use it to contact you.

Adeptimize and its service providers may use first and third-party Cookies and Other Tracking Technologies, including web beacons, to manage our Sites and services, and collect analytics about how you use them. We and our service providers may collect information about whether you open or click on any links in the knowledge, research, or event communications that we send to you. The information about cookies provided in this Privacy Policy also applies to these other tracking technologies. Please refer to our Cookie Policy for further details about our use of Cookies and Other Tracking Technologies.

Our Sites do not track your online activities over time and across third-party websites or online services by collecting personal data. Thus, we do not modify our data collection and use practices in response to “do not track” signals transmitted from web browsers.

Use Of Information Collected Via Mobile Devices

Regarding our mobile applications, Adeptimize may utilize third-party service providers to analyze user activity, monitor usage, and improve the performance of our mobile applications. For example, we receive reports on some of our mobile applications’ aggregate usage and browsing patterns, including information about the device type used, articles accessed, and other events within our apps. We also receive reports on specific errors that occur within the mobile applications.

Moreover, our Adeptimize Insights app provides a personalized list of recommendations (“Insights for you”) that directs you to content that we believe you will find interesting. These recommendations are based solely on what you have viewed in the Insights app. The app generates a unique user identifier to personalize your app experience and track the articles you read within the app. We do not share your viewing history or trends through the Insights app with other users or external third parties (i.e., individuals or entities that are not affiliates or third-party service providers of Adeptimize).

The Legal Basis By Which We Process Your Personal Data

The legal basis for Adeptimize’s processing of your personal data for the aforementioned purposes is as follows:

Disclosure of Personal Data: Data Recipients And International Data Transfers

Personal data collected during Adeptimize’s business activities, including in connection with some client services, as well as on the websites, may be transferred to Adeptimize subsidiaries and affiliates and their personnel across the global organization, as well as to third-party service providers located throughout the world, including in countries where the local law may grant you fewer rights than you have in your own country. Additionally, the websites may be viewed and hosted by Adeptimize and third-party service providers anywhere in the world. When required by law, Adeptimize has implemented legal mechanisms designed to ensure adequate data protection of your personal data that is processed by Adeptimize subsidiaries, affiliates, and third-party service providers, including the transfer of your personal data to countries other than the one in which you reside. If you would like more information about these legal mechanisms, which may include the EU’s Standard Contractual Clauses, please contact Adeptimize at the address below. By using any of the websites and providing information on any of them, you voluntarily consent to such trans-border transfer and hosting of such information.

Adeptimize will not intentionally disclose or transfer (and will take reasonable steps to prevent the unauthorized or accidental disclosure of) your personal data to third parties without your consent or as otherwise permitted by law, whether for such third parties’ own marketing purposes or otherwise, except as follows. Adeptimize may provide access to your personal data to third-party service providers engaged by Adeptimize to provide services related to the websites as well as related to Adeptimize’s business activities, including in connection with some client services, in the manner agreed upon in our client services agreements. Adeptimize maintains processes designed to ensure that any processing of personal data by third-party service providers is consistent with this Privacy Policy and protects the confidentiality, availability, and integrity of your personal data.

We may also share your personal data with third-party service providers who perform services and functions on our behalf to support our interactions with you, including, for example, processing recruitment materials, administering surveys or contests, or communicating with you.

In addition, Adeptimize may disclose information about you:

In addition, Adeptimize may disclose or transfer your personal data in the event of a reorganization, merger, sale, joint venture, assignment, or other transfer or disposition of all or any portion of our business.

User Forums

It is important to note that any information you publicly share online may be collected and used by others. Adeptimize is not responsible for the actions or policies of any third parties who gather information that users publicly disclose in online forums on the Sites.

Link to third party sites

Adeptimize may offer links to third-party websites or information as a convenience to its users. If you decide to use these links, you will be directed away from Adeptimize’s website. These links do not indicate or suggest that Adeptimize endorses, sponsors, or recommends the third-party, its website, or the information it contains. Adeptimize will not be held responsible or liable for any use you make of such third-party links, which will be subject to the terms of use and privacy policies applicable to those sites.

Social Networking

The Adeptimize website may allow you to sign in and connect your social network accounts, including but not limited to Twitter, LinkedIn, Facebook, and YouTube. You may also be able to log in to an Adeptimize account using your social network account credentials.

By connecting your social network account with Adeptimize or logging in to an Adeptimize account using your social network account credentials, you are giving us permission to access the information that you have made publicly available in your social network account profile. The information available in your public profile may vary based on the social network and your settings, but it could include your email address, real name, profile picture, gender, and location. We use the information we receive from your social network account in accordance with the social network’s terms of use and this Privacy Policy. To learn more about what data is shared with Adeptimize and to manage the data shared through your account, including information about your activities on our website, please refer to the privacy settings in your social network account and its provider.

If you wish to disconnect a social media account from us, you can refer to the settings of that social network account and its provider.


Adeptimize has implemented industry-standard technology and operational security measures to safeguard personal data against loss, misuse, alteration, or destruction. Only authorized personnel and third-party service providers are granted access to personal data, and they are required to maintain confidentiality of this information. Nevertheless, Adeptimize cannot guarantee that unauthorized individuals will not gain access to your personal data, despite these precautions.

Data Retention

Adeptimize keeps personal data for the duration of the relevant business relationship, as necessary.

We may also retain personal data for longer than the duration of the business relationship if we need to keep it for legal claims protection, analysis or historical record-keeping, or to comply with our information management policies and schedules. If you ask us to delete your personal data, Adeptimize will make reasonable efforts to delete all instances of the information completely. For access, correction, or deletion requests, please refer to the “Your Rights” section of this Privacy Policy.


Adeptimize Sites are not intended for or directed towards individuals who are 16 years old or younger, and Adeptimize does not knowingly collect or retain personal information about anyone under this age.

Adeptimize Recruitment Portal/Adeptimize Recruiting Program/Alumni Center Website

Through the Adeptimize Recruitment portal, you can apply for positions with Adeptimize or sign up for an Adeptimize Recruiting Program where you can be notified of any potential job openings or other similar opportunities that might be of interest. The Recruitment Privacy Notice describes in detail how Adeptimize and our subsidiaries and affiliates handle and protect the personal data that we collect in connection with the recruitment process.

If you are a former Adeptimize employee, you may be eligible to join our Alumni program and have access to the Alumni Center website. The Alumni Center website is accessible only to current and former Adeptimize colleagues and the relevant conditions are set forth in the Alumni Center website.

Your Rights

If permitted by applicable law, you may have the right to request access to the personal data that Adeptimize has collected about you. This includes reviewing, modifying, or requesting deletion of the data. You may also have the right to request a copy of the personal data we have collected about you and to have any inaccuracies in that data corrected. In certain circumstances, you may also request that we stop processing your personal data.

To make a request to access, review, or correct the personal data we have collected about you, or to discuss how we process your personal data, please contact us at ateam@adeptimize.com. To protect your privacy and security, we will verify your identity by requiring a password and user ID before granting access to your personal data. We will make reasonable attempts to promptly investigate, comply with, or otherwise respond to your requests as required by applicable law.

Different laws may prevent us from providing access to your personal data or fully complying with your request, depending on the circumstances and the request. For example, producing your information may reveal someone else’s identity. We reserve the right to charge an appropriate fee for complying with your request where permitted by applicable law. We may also deny your requests if they are manifestly unfounded, excessive, objectionable, or unwarranted under applicable law.


If you have registered for Adeptimize newsletter or alerts, or you receive invitations to surveys or events from Adeptimize and you prefer not to receive future email communications from us, you can adjust your communication settings in your profile on adeptimize.com. Alternatively, you can follow the instructions on the relevant page of the site where you provided your information, subscribed or registered. You can also write to ateam@adeptimize.com to unsubscribe from all Adeptimize communications.

Your California Privacy Rights

If you are a California resident under the age of 18 and have registered for any of the Adeptimize sites where this Privacy Policy is posted, you may request removal of publicly posted content or information under California Business and Professions Code Section 22581. To make such a request, please send a detailed email to ateam@adeptimize.com. Please note that your request may not result in complete or comprehensive removal of the content or information you have posted, and there may be circumstances where the law does not require or allow removal even if requested.

As required by the California Consumer Privacy Act (CCPA), this Privacy Policy outlines the categories of personal data collected, processed, and disclosed by Adeptimize, the categories of sources for that data, and the business or commercial purposes for which that data is collected, processed, and disclosed.

Under California law, you may also have the right (up to two times in any 12-month period) to request more information about Adeptimize’s collection, use, disclosure, and sale of personal data about you, including:

In addition, upon receipt of a verifiable request from you establishing your identity, you may have the right to know about the specific pieces of personal data that we have collected about you and/or shared with third parties in the preceding 12 months. You may also have the right to request deletion of personal data about you that we have collected or maintain, which we will honor subject to certain limitations set forth in California law.If you are a California consumer and you or your authorized agent would like to exercise your privacy rights, please contact us at ateam@adeptimize.com or call us at XXXXXXXXXX using the six-digit PIN code: XXX XXX. To process your request, we may require you to provide certain personal data about you to verify your identity in accordance with CCPA requirements. This may include your first and last name, email address, physical address, telephone number, and information about your relationship with us or other information needed to verify your identity. Adeptimize will not discriminate against you based on your exercise of any of these rights.

Consent; Changes to Privacy Policy

By using the Adeptimize Sites, you are giving your consent to the collection, use, and storage of your personal data by us in the manner described in this Privacy Policy and elsewhere on the Sites. We reserve the right to modify this Privacy Policy periodically. We will notify you of any such changes by updating this Privacy Policy. If we make significant changes to this Privacy Policy that expand our rights to use personal data that we have previously collected about you, we will obtain your consent either through an email sent to your registered email address or by prominently posting information about the changes on our Sites.

Contact us

If you have any questions about our Privacy Policy or if you would like to communicate with our EU Data Protection Officer or the Data Privacy Team, please contact us at:


Legal Department


3101 West 6th Street Fort Worth, TX 76107 United States