Brand strategy is a long-term plan that defines the unique value proposition of a brand and how it will differentiate itself from competitors to attract and retain customers. It encompasses various aspects such as brand identity, messaging, target audience, and market positioning.

Contextual marketing improves client engagement by offering relevant and personalized content based on particular locations, preferences, and others. Contextual marketing uses client data to provide relevant content to attain the specific audience at the right place and time.

To implement contextual marketing on the website, you can begin with: 

• Collecting data based on preferences and user behavior.
• Using the data to segment your audience
• Creating personalized content and recommendations for every segment.
• Employing website personalization tools
• Regularly analyzing performance to make required adjustments

Yes, contextual marketing is considered adequate for e-commerce businesses. An E-commerce website can improve customer engagement and sales by adopting product recommendations, reflecting related items, and using particular location-based offers. Companies get the chance to leverage user data to personalize the shopping experience, making it more efficient and enjoyable for clients.

Hiring a professional consulting company like Adeptimize can help you leverage contextual marketing on a set budget. Consulting can guide you for the better way for your business as follows: –

• Using free or low-cost tools for better analysis
• Focus on higher chances of conversion from the possible customers. 
• Applying website personalization gradually, beginning with high-impact pages.
• Regularly monitoring and optimizing to improve ROI.
• Create high-quality, shareable content to engage and attract customers.